Horse Buying & Sales
We source, evaluate, and match horses to client needs, from competitive sport horses to leisure companions. Decades of industry relationships, international reach.
QUEBEC, CA · EST. 2022
Mizar & Alcor
The horse and the rider — building the equestrian industry from the inside.
What we do
Services built on decades of insider knowledge.
Equestrian Business Consulting
Marketing, brand development, and growth strategy for equine-focused companies. We've scaled equestrian businesses across North America and Europe and bring that operator experience directly to clients.
Industry Network
Deep connections across riders, trainers, breeders, and industry leaders in Europe and North America. We open doors.
We don't just consult — we build.
What we build
Two products. One thesis: the equestrian industry deserves modern software.
EquiLink
Vertical SaaS marketplace
Digitizes bookings, scheduling, payments, and service discovery across the equestrian industry. Built for barns, trainers, farriers, and riders.
Live on the App Store and Google Play
equilink.caIn development
Noa
AI booking agent
WhatsApp-native AI agent powered by Claude. Handles scheduling and client communication end-to-end for equestrian service providers.
Powered by Claude · WhatsApp native
About
Mizar & Alcor was founded by a competitive dressage rider and serial equestrian entrepreneur with 20+ years in the industry — from the grassroots to international competition.
We operate at the intersection of deep industry knowledge and modern technology, because we believe the equestrian world deserves infrastructure built by people who actually live it.